The Recording Academy is celebrating its upcoming Grrammy Awards with the release of an unique NFT assortment. Enthusiasts can get a loose NFT as a part of the deal, one in all which has a “Golden Price ticket” prize that grants the bearer an all-inclusive commute to the sixty fourth awards April 3 in Las Vegas.
Internet corporate OneOf is dealing with the technical finish. The Recording Academy assortment will roll out over the following 3 weeks, that includes virtual works created through 3 NFT artists from various backgrounds that spotlight OneOf’s undertaking to strengthen ladies and POC within the area.
The artists are: ThankYouX, who began at the streets of LA and has exhibited artwork and sculptures in museums world wide; Emonee LaRussa, a two-time Emmy-winning director and animator that has labored with Kanye West, Lil Nas X and Megan Thee Stallion; and Andre Oshea, a three-D animator that has labored with Grownup Swim, Snapchat, Tidal, and John Legend.
Every artist will create a sequence of limited-edition collectible works impressed through the Grammy Awards, starting from animated movies to a 64-piece generative assortment designed through ThankYouX that can drop simply ahead of the April 3 telecast. A portion of the proceeds will move to the Recording Academy’s scholarship fund.
Every artist could have every week dedicated to their drop and can come with a couple of tiers of rarity and single-token OneOf One public sale pieces.
OneOf X GRAMMY Awards assortment time table:
March 7 – Unfastened NFT
March 15 – The Emonee Assortment through Emonee LaRussa
March 22 – The Andre Assortment through Andre Oshea
March 29 – ThankYouX Assortment
March 31 – ThankYouX OneOf One public sale
The partnership will commemorate the sixty fourth, sixty fifth and 66th Annual Grammy Awards, and the collaboration may also be featured in a place that airs all through the awards telecast on April 3.
“We’re delighted for this partnership with OneOf and to be losing those unique NFT collections main as much as the sixty fourth Annual Grammy Awards,” mentioned Adam Roth, SVP, partnerships & industry building of the Recording Academy. “To be on the vanguard of era whilst concurrently serving the song group with a brand new and cutting edge platform is best the start of what NFTs are doing to switch the musical panorama and to generate extra source of revenue for song creators.”
“OneOf is taking a look ahead to celebrating the largest night time in song with the Recording Academy, bringing this new era to artists and enthusiasts in an out there and environmentally pleasant means,” says Adam Fell, OneOf cofounder and president of Quincy Jones Productions. “The artwork that ThankYouX, Emonee LaRussa and Andre Oshea have created is one in all a type and we’re commemorated so that you can play a component within the alternative for a fan to win a price tag to look the Awards in Vegas on April 3.”
OneOf has lately introduced main partnerships with Warner Song Gruop, the syndicated morning radio display The Breakfast Membership, a generative NFT assortment from Cordae, and their release into sports activities with the Sports activities Illustrated covers assortment that celebrates famous person athletes, together with Muhammad Ali, Shaquille O’Neal, and Jerry Rice.