Welsh Community S4C’s New Leader Content material Officer Main points U.S. Collaboration Plans

EXCLUSIVE: Welsh community S4C’s new Leader Content material Officer has issued a decision for collaboration to “world streamers and revered U.S. heavyweight broadcasters.”

Llinos Griffin-Williams used to be unveiled previous this week within the submit and informed Cut-off date she can be achieving out to the likes of Discovery, Netflix, Hulu, Peacock, Paramount and Apple over attainable co-production alternatives.

S4C, which is majority funded by way of the BBC licence charge, declares within the Welsh language and has produced a number of a hit drama sequence with the BBC in each English and Welsh, reminiscent of Retaining Religion.

Griffin-Williams, who joins from Cardiff factual indie Wildflame, mentioned she needs collaboration to head past drama and come with youngsters’s, leisure and factual.

“S4C is a novel British broadcaster in that it could actually collaborate fairly than compete with another English language broadcaster each in the United Kingdom, the U.S. and in a foreign country,’ she added.

“On this impulsively converting virtual panorama I’m bold for S4C to be partnering with world streamers and revered U.S. heavyweight broadcasters.”

Griffin-Williams is raring to make use of revel in devevloped at Wildflame the place, as Ingenious Director, she helped spearhead the indie’s transfer into global content material construction running with the likes of Amazon Top Video, Discovery+ and Nat Geo.

Her transfer comes following quite a lot of adjustments at S4C that experience observed former Director of Content material Amadna Rees promoted to Director of Platforms to assist push thru a virtual technique, whilst former Communicate Communicate MD Siân Doyle joined in January as CEO.

Doyle mentioned: “Llinos will play a key phase in S4C’s wider approach to make the channel extra visual within the world marketplace and power the channel in a brand new route in the case of ability and business alternative.”